"Barbe, Victoire" - Selaus tekijän mukaan Jyväskylän ammattikorkeakoulu
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Impact of Instagram on Generation Z Consumer Buying Behavior within the Fashion Industry
Barbe, Victoire; Guisard, Elise (2024)This thesis investigates Instagram's significant impact on Generation Z's fashion sector (especially fast fashion and luxury) buying behavior. Instagram, a Social Media (SM) platform that has permeated every aspect of daily ...
