"branding" - Selaus asiasanan mukaan Jyväskylän ammattikorkeakoulu
Viitteet 1-20 / 20
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A company-specific collective agreement’s impact on employer brand in the Finnish labor market
(2023)The Finnish government and trade unions have taken steps in the past decade towards companies having more bargaining power over their working terms and conditions in the form of local bargaining and company-specific ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Branding and its impact on customer loyalty
(2023)In response to the intense competitive landscape within the Algerian telecommunications sector, marked by the influx of international brands, this study delved into the pivotal role of branding, specifically focusing on ... -
Branding Methods for Finnish Startup Companies
(2020)Startups are known to be organizations where organizational structures or brands do not yet exist, and therefore, they have limited time to establish a brand for themselves in order to not vanish from the market. This means ... -
Building Brand Equity through the Brand Resonance Model
(2023)The study aimed to develop a brand for the imaginative case company and evaluate potential customers' perceptions of the brand using Kevin Keller's Brand Resonance model. The specific objectives were to: 1) develop a ... -
Consumer Reliability on their Purchase of Green Products
(2020)Green marketing and products have been increasingly discussed trend within the field of business. As a global issue, climate change has placed a heavy ethical burden on the consumer to take actions to mitigate it. From a ... -
Differences in management between major Sport Brands
(2022)Sport has always been a part of people's social lives regardless of their social background. This is why sport brands work so well and have always been present in people's daily lives throughout history. Management has ... -
Digital Brand Management: Impact of Social Media Marketing on Brand Image.
(2020)Nowadays, there are several channels or media for communication. Among them social media platform is quite popular throughout the world. It’s a great privilege for companies and business to think about the utilization and ... -
Does Brand Logo Color Influence Consumer Perception of Brands? : Insights from Consumers
(2019)The persuasive effect of color is one of the most controversial and discussed aspects of marketing. It cannot be denied that a color, depending on personal background and visual impression, can be transformed into a spectrum ... -
Emotional attachment to brands in the K-pop industry : The case of male K-pop bands in Russia
(2020)K-pop (abbreviation for “Korean pop”), the 7th most popular music genre in the world as of 2019, is nowadays actively promoting in other countries outside of South Korea. However, despite the enormous market potential, ... -
IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR
(2020)The impacts of social media marketing on consumer behavior was studied. Five objectives were targeted, which were: to explore the history and current trends of social media marketing; to determine the impacts of social ... -
International Talent and Jyväskylä: A study of international ICT professionals for city marketing development of Jyväskylä
(2021)As a small-sized city in Finland, Jyväskylä is expected to suffer from the aging population of the country and the lack of professionals in the field of information and communications technology (ICT). The cap-ital area ... -
Management of brand attributes and fan engagement with social media: A case of a Finnish professional sport club’s use of Facebook
(2024)With contemporary sports organisations striving to make their brand attributes visible, and to get their fans to engage their brand attributes, studies have shown that social media is a reliable tool to achieving these ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Marketing and Branding in esports : Significance of player branding to esports organizations
(2021)Esports is a new growing industry that can offer a significant amount of opportunities in sports business, which makes it important to research. The ecosystem and organizations are mostly relying on sponsorship revenue and ... -
Non LinkedIn based e-recruitment : Investigating the Degree to which French Students Would Adopt non-LinkedIn based E-recruitment Websites.
(2024)Online recruitment has become a central element in students' career paths, particularly in a context where platforms such as LinkedIn dominate the market. This thesis examines the adoption of alternative online recruitment ... -
Relationship Between Customers’ Country Brand Perception and Marketing Campaigns with National Stereotypical Messages
(2022)Nowadays concepts of stereotypes and destination image are rarely discussed together. Due to the complexity of both topics, controversial opinions are often found and seldomly researched further. This challenge can lead ... -
Strategizing for better Fan Engagement - Views through three Finnish sport organizations.
(2022)The purpose of the thesis was to study the fan engagement of three different sports organizations located in Jyväskylä. The goal of the thesis was to investigate how Central Finland’s sports teams might increase fan ... -
The daily newspaper industry in Bangladesh: A study on branding and promotion strategy
(2022)Newspapers are just another item we use on a daily basis. A newspaper can become a well-known brand by using the right branding techniques. This study's main goal is to identify effective promoting and branding strategies ... -
The Potential of Sustainability in the Fast-Fashion Industry : studying the Sustainability Impact on Brand Loyalty in the Fast-Fashion Industry as Perceived by Generation Z
(2023)This research paper is about studying the impact of sustainability of Fast-Fashion brands on generation Z brand loyalty. Indeed, it is a topic that seems relevant to me as sustainability is one of the main is-sues today. ... -
Towards a consistent brand image through distributor network marketing communications
(2021)Aim of this study was to improve strong brand image and awareness of Company X, together with the actions of the distributor network. The study sought answer to research question based on research problem: how well a ... -
Visual identity and WordPress site for an artist : CASE: Art Studio Kirstu
(2021)Opinnäytetyö oli taiteilija Krista Uusivirralle toteutettu kehittämistyö, jonka tavoitteena oli kasvattaa näkyvyyttä. Ensimmäinen tehtävä oli luoda hänelle visuaalinen identiteetti sisältäen värimaailman, logon ja typografian. ...

















