"brands" - Selaus asiasanan mukaan Jyväskylän ammattikorkeakoulu
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Branding and its impact on customer loyalty
(2023)In response to the intense competitive landscape within the Algerian telecommunications sector, marked by the influx of international brands, this study delved into the pivotal role of branding, specifically focusing on ... -
Building Brand Equity through the Brand Resonance Model
(2023)The study aimed to develop a brand for the imaginative case company and evaluate potential customers' perceptions of the brand using Kevin Keller's Brand Resonance model. The specific objectives were to: 1) develop a ... -
Consumer Reliability on their Purchase of Green Products
(2020)Green marketing and products have been increasingly discussed trend within the field of business. As a global issue, climate change has placed a heavy ethical burden on the consumer to take actions to mitigate it. From a ... -
Content Marketing Strategies for International Education Institutions in the Chinese Market
(2024)The thesis investigates content marketing strategies of international education institutions on the Chinese market, by providing and promoting their brands and educational offerings on Chinese social media platforms – ... -
Counterfeit Impact on High-end Luxury Products: investigating French Generation Z Consumers’ Attitude towards High-end Luxury Counterfeit Products and Purchasing Intention.
(2023)The phenomenon of counterfeiting continues to spread more and more around the world every day. As a result, the resulting problems continue to affect luxury brands and damage their image. Nevertheless, only lately has the ... -
Cross Cultural Behavior and Product Localization (adapting to diverse market for global success)
(2024)This proposal outlines a research project that seeks to explore how cross-cultural behavior and product localization can be used to improve a company's global marketing and sales performance. The primary research objectives ... -
Differences in management between major Sport Brands
(2022)Sport has always been a part of people's social lives regardless of their social background. This is why sport brands work so well and have always been present in people's daily lives throughout history. Management has ... -
Digital Brand Management: Impact of Social Media Marketing on Brand Image.
(2020)Nowadays, there are several channels or media for communication. Among them social media platform is quite popular throughout the world. It’s a great privilege for companies and business to think about the utilization and ... -
Emotional attachment to brands in the K-pop industry : The case of male K-pop bands in Russia
(2020)K-pop (abbreviation for “Korean pop”), the 7th most popular music genre in the world as of 2019, is nowadays actively promoting in other countries outside of South Korea. However, despite the enormous market potential, ... -
Impact of Social Media Influencer’s Characteristics on Consumer Purchase Intention and Behavior in French Luxury Fashion Brands
(2024)This research investigates the influence of social media influencers' characteristics on consumer purchase intention and behavior within French luxury fashion brands. The study employs a deductive approach, utilizing the ... -
IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR
(2020)The impacts of social media marketing on consumer behavior was studied. Five objectives were targeted, which were: to explore the history and current trends of social media marketing; to determine the impacts of social ... -
Importance of Online Marketing Using Social Media Platforms for Small Companies
(2024)The background of the study aims to explore the impact of social media marketing on small business-es, focusing on the need to understand the evolving landscape of the today’s digital marketing strategies in business ... -
Influencer Advertisement Impacts on Consumer's Preferences - A Finnish Perspective
(2024)The study investigated the impact of influencer advertising on consumer preferences in Finland, focusing on the evolving landscape of digital marketing. The task was to assess how influencers shape consumer behavior and ... -
Innovative scan app as a means to overcome counterfeit in the sneaker market
(2022)We can see more and more young people with pairs of sneakers. This market has become global very quickly. In recent years, thanks to social networks or online sales giants, many counterfeit sneakers have emerged. Knowing ... -
International Talent and Jyväskylä: A study of international ICT professionals for city marketing development of Jyväskylä
(2021)As a small-sized city in Finland, Jyväskylä is expected to suffer from the aging population of the country and the lack of professionals in the field of information and communications technology (ICT). The cap-ital area ... -
Management of brand attributes and fan engagement with social media: A case of a Finnish professional sport club’s use of Facebook
(2024)With contemporary sports organisations striving to make their brand attributes visible, and to get their fans to engage their brand attributes, studies have shown that social media is a reliable tool to achieving these ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Marketing and Branding in esports : Significance of player branding to esports organizations
(2021)Esports is a new growing industry that can offer a significant amount of opportunities in sports business, which makes it important to research. The ecosystem and organizations are mostly relying on sponsorship revenue and ... -
Non LinkedIn based e-recruitment : Investigating the Degree to which French Students Would Adopt non-LinkedIn based E-recruitment Websites.
(2024)Online recruitment has become a central element in students' career paths, particularly in a context where platforms such as LinkedIn dominate the market. This thesis examines the adoption of alternative online recruitment ... -
Sensory Marketing in Luxury Industry : investigating the impact of senses on consumers purchasing intention
(2024)Marketing has become a crucial strategy for companies aiming to enhance customer experiences. Nowadays, standing out from the crowd is essential. Investing in new marketing strategies has become the new trend, particularly ... -
Social Media Impact on Womens’ buying behaviour
(2022)Social media usage is increasing year on year, for example, in 2015 there were 2.7 billion users. TikTok is the 6th most used social media in the world. We decided to study the TikTok app as our research topic be- cause ...


















