"business-to-business marketing" - Selaus asiasanan mukaan Jyväskylän ammattikorkeakoulu
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Designing an advanced services contract in servitization strategy: a study from the B2B sector in Finland
(Jyväskylän ammattikorkeakoulu, 2019)Since the 1990s servitization has gained increasing recognition as a strategy for manufacturing firms to differentiate themselves from competition and gain sustained competitive advantage by integrating services to their ... -
Improving brand image and market share on special transportations in Northern Europe
(2023)Customer satisfaction surveys have been carried out regularly in numerous logistics companies, associations, and public authorities. Surveys are typically commissioned by market research institutes, but it can also be ...

