"buyers" - Selaus asiasanan mukaan Jyväskylän ammattikorkeakoulu
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Using Artificial Intelligence (AI) to Manage Buyer Persona in E-commerce based on Kotler & Keller’s 2016 Model of Consumer Behaviour: Studying Consumer behaviour in E-commerce through Archival Research based on Secondary Data in form of Relevant Publications.
(2024)Consumer behaviour has long been an interesting area of research, particularly in the rapidly evolving e- commerce environment, where technological advancements have created new opportunities and challenges. Understanding ...
