"buying behaviour" - Selaus asiasanan mukaan Jyväskylän ammattikorkeakoulu
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Examination of the attitudes and behaviour of Iranian students in choosing IBM master’s degree programme towards face-to-face and online learning at JAMK
(2020)The first purpose of this study was to investigate consumer behaviour and the characteristics of consumer behaviour and the most important factors affecting the decision-making of Iranian students to choose international ... -
Impact of Social Media Fashion Influenc-er’s Characteristics on Purchasing Behav-iour and Intention of Millennials and Generation Z
(2024)This study investigates the impact of social media fashion influencer characteristics on the purchasing behaviour and intention of Millennials and Generation Z. It aims to understand the influence of traits such as ... -
Influence of Product Packaging on Students' Purchase Decision: impact of household products' packaging on students’ buying decision in Finland
(2023)Vihreä markkinointi on osa tuotepakkauksen kehitystä ja sillä voi olla merkittävä vaikutus kuluttajan ostopäätökseen. Ekologiset arvot ja kestävän kehityksen tukeminen vaikuttaa suoranaisesti niin yrityksiin kuin ... -
Social Media Impact on Womens’ buying behaviour
(2022)Social media usage is increasing year on year, for example, in 2015 there were 2.7 billion users. TikTok is the 6th most used social media in the world. We decided to study the TikTok app as our research topic be- cause ...



