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Formulation of Market Strategy for the Russian Market : Case: Jessup Manufacturing Company
(Jyväskylän ammattikorkeakoulu, 2011)
This bachelor thesis describes the situation of Jessup Mfg Company on Russian market for the products Safety Track® and Flex Track®. The market research was appointed by Jessup Mfg Company Obninsk branch, an American ...
Vietnamese Student Mobility And Preparation For Overseas Education
(Jyväskylän ammattikorkeakoulu, 2015)
This research project investigates how high school students in Vietnam are prepared to travel abroad for their university studies. Nine interviews with three types of guidance and training services providers located in ...
Voluntary Simplicity and Consumption. The effect of non-consumer lifestyle on purchase decision-making
(Jyväskylän ammattikorkeakoulu, 2017)
The background of the thesis relies upon omnipresence of consumer environment. This means that modern society is inseparable from businesses, therefore marketing research constantly expands its understanding of consumers. ...