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Bullying among youth in Russia: A study on the influence of social media
(2020)
The thesis focuses on the topic of cyberbullying among youth in the Russian
Federation. Cyberbullying has become a major concern of both youth and adults
worldwide. As a comparatively new phenomenon in Russia, cyberbullying ...
Digital Brand Management: Impact of Social Media Marketing on Brand Image.
(2020)
Nowadays, there are several channels or media for communication. Among them social media platform is quite popular throughout the world. It’s a great privilege for companies and business to think about the utilization and ...
The Power of Kraft Paper Packaging as a Competitive Advantage for FMCG: Exploration of Consumer Attitudes and Choices
(2020)
One of the major trends of today, environmental friendliness has been changing business around the world. With the rising demand for ecologically safe goods and production processes, companies are taking actions to reduce ...
Greenwashing and Consumer Trust
(2020)
Greenwashing has become a big phenomenon in today’s consumer society. Consumer
motivations and interest in environmental friendliness are at an all-time high and they
keep climbing. Sustainability has been a megatrend ...
Generation Z as a reason for optimization of higher education systems
(2020)
The generation Z is the newest due to the dates it based on. It appeared on 2000’s and people in this generation were raised with upcoming worldwide trends of electronic and online devices. The generation Z is massively ...
Value Proposition of Contemporary Hostels
(2019)
The expansion and growth of the contemporary hostel industry are encouraged by the growing number of individual travelers and rapid digitalization. However, in order to be successful and withstand competition, hostels are ...
The role of consumer generated content, electronic word of mouth and online reviews in the travel planning process
(2019)
The original idea of the work was sparked during my time in the tourism industry and I was
trusted to be in charge of generating content for our webpage. My interest in marketing
started growing at this moment and motivated ...
Marketing Strategy for Startup Engineering Consulting Companies in Nepal
(2021)
This research investigates on and around the marketing strategy of engineering consultancy start-ups in Nepal. This research aims to explore the perception of start-ups about the marketing strategy, major trend in marketing, ...
Y and Z generation´s buying decisions influenced by green marketing
(2020)
Abstract
Green marketing has a great power nowadays on consumers, especially on the younger generations, as predicted, green marketing strategies have been developed and be-come an integrated and significant part in the ...
Social Media Content Strategy : Case: KOVA Esports
(2020)
Tämä opinnäytetyö on toteutettu toimeksiantona organisaatiolle KOVA Esports, joka on erikoistunut eurheiluun. Opinnäytetyön tavoitteena oli selvittää, ketkä ovat organisaation sosiaalisen median seuraajia ja millaista ...