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Raising awareness of a brand strategy by a high tech SME manager: The effect of previous practice and felt needs
(Jyväskylän ammattikorkeakoulu, 2014)
Despite the common knowledge that we live in a branded world, not all industries have found brands. In the present study I examined how previous practice and felt needs affect when a high technology (high tech) Small and ...
Challenges and success factors in pursuing disruptive innovations: A Finnish hightech start-up case study
(Jyväskylän ammattikorkeakoulu, 2014)
Despite increasing acknowledgment of disruptive innovations for their potential to generate high growth, their high rate of failure necessitates research on what kind of challenges start-ups pursuing disruptive innovations ...
Benchmarking competitiveness and innovation performances in two information technology clusters from Finland and Turkey
(Jyväskylän ammattikorkeakoulu, 2014)
Although clusters have been identified as influential mechanisms to drive knowledge-based innovations, there have not been many attempts to evaluate their competitiveness and explore the link between competitiveness and ...
Learning effects of an international group competition project
(Taylor & Francis, 2014)
This study investigates the effects of collaboration and competition on students’ learning performance in a course of business statistics. The collaboration involved a simultaneously organised group competition project ...