Green Economy In Mexico Derived From The Use Of Agricultural Drones.

Abstract

This Bachelor’s thesis investigates and analyzes the understanding of producers, civilians, and CEOs regarding the green economy and the use of drones in the agricultural sector in Mexico. This research aims to analyze the situation in Mexico concerning the dissemination of information about the green economy and the new technologies applied in the Mexican agricultural area. Based on the analysis and discussion of the theoretical framework and the results of this thesis, Agrofumex implemented an action plan, creating an advisory system relating to the three topics: use of drones, sustainability and green economy. The theoretical background explains the knowledge that the author must understand before continuing with the qualitative research process. The theoretical framework of this thesis consists of green economy, sustainability and the use of drones. The theory covers, from the point of view of producers, civilians and CEOs. The method used in this thesis is qualitative. Information is collected through surveys of executive directors of sustainable companies, civil and agricultural producers from rural zones of Hidalgo, doing a study on each one relating the points to be covered according to the needs detected for the improvement of the service that Agrofumex offers. The findings show a remarkable lack of knowledge on the subject of the green economy and its benefits. The recommendations for Agrofumex were implementing a work plan where it is involved to advise the producers (clients) with whom it has worked and will work in the future. By publicizing their services in conferences organized by the same Agrofumex company, support has been provided for understanding the three main topics to be discussed. This plan created a close relation with the client and increased the portfolio of Agrofumex, which positively impacted Agrofumex.