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Enhancing Net Promoter Score and Cultivating Customer-Centric Service
(2023)
This thesis is focused on the enhancement of the Net Promoter Score (NPS) within Company X, a prominent financial technology company. The primary aim was to investigate the willingness of Company X's customers to endorse ...
Customer-centricity as an approach to retail solution development in brick-and-mortar
(2023)
For many industries, recent years have been characterized by remarkable growth figures of e-commerce fueled by Covid-19. The growth figures in daily consumer goods trade have also been impressive but that is only one side ...
Implementing Service Guidelines to Enhance Customer Experience in Health Care Sector
(2023)
Palvelusta ja asiakaskokemuksesta on tulossa brändejä erottava tekijä. Monet asiakkaat jättävät palveluntarjoajan ja siirtyvät asioimaan muualle, jos he saavat huonon asiakaskokemuksen. Huono asiakaskokemus johtaa myös ...
Digital marketing leveraged to advance the growth of the company's business : case: hotel Kuusamon Portti
(2023)
The purpose of the thesis is to create a successful digital marketing strategy for the hotel Kuusamon Portti located in Kuusamo, Northern Finland. The strategy is based on current best practices and trends in the hotel ...
Developing a Subscription Online Store Business Concept - Case hauvaboxi.fi
(2024)
This thesis had three main objectives for the case company, Digiteam Oy. Firstly, to gather market and user data for a new subscription-based business model for dog owners. Secondly, the case company needed information ...
Towards new museum services: developing B2B Services for Finland's New Museum of Architecture and Design by Identifying Customer Expectations
(2024)
Finland's New Museum of architecture and design is currently being planned for Helsinki. The museum's international, open design competition is running from April 2024, and the competition winner will be announced in ...