"Rifki, Yousra" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Developing a Finnish brand in the European market: Marimekko, Arabia case study
Rifki, Yousra (2023)This thesis aimed to explore the potential of developing a Finnish brand in the European market. The focus of the study was on Marimekko and Arabia, both Finnish lifestyle brands known for their uniqueness, bold prints, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad