"marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Case study on sustainability in marketing in the food sector
(2022)Tämän opinnäytetyön tavoitteena on tarkastella tapaustutkimuksen keinoin, miten kestävä kehitys ja vastuullisuustoimenpiteet näkyvät maitotuotteen markkinoinnissa ja miten vastuullisesti tuotetun maitotuotteen myynti on ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Developing a Finnish brand in the European market: Marimekko, Arabia case study
(2023)This thesis aimed to explore the potential of developing a Finnish brand in the European market. The focus of the study was on Marimekko and Arabia, both Finnish lifestyle brands known for their uniqueness, bold prints, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Development of marketing concepts to attract more female students in STEM subjects: Using the example of Aschaffenburg University of Applied Sciences
(2024)This master's thesis deals with the development of marketing strategies to attract more female students to STEM subjects. The Aschaffenburg University of Applied Sciences is used as an example. To develop strategies for ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Digital Marketing Strategies for Small Hotels
(2024)The thesis was conducted for a small hotel situated in Seinäjoki, Finland, which maintains its online presence through a website and social media platforms. The primary objective of the research was to determine the viability ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Global marketing of calibration devices for electric car charging stations (e-mobility testing systems): a case study of ZERA in the context of the Norwegian market
(2024)Electric vehicles (EVs) are increasing rapidly in the global market due to the trend toward zero CO2 emissions. Hence, a calibration device is indispensable to confirm the customer's billing accuracy in EV charging stations. ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Improving the Customer Experience with DigitalGuest – Case: Ikaalinen Spa & Resort
(2023)Matkailuala kehittyy jatkuvasti, ja maailman tilanne vaikuttaa siihen suuresti. Asiakasodotukset ovat jatkuvasti korkeammalla; kaiken pitää olla nopeampaa, parempaa ja toimivampaa, kuin koskaan ennen. Siksi on myös ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Marketing plan: case JPK Sähkö
(2023)The goal of the thesis was to create a marketing plan for a small electronics company to increase its sales of solar panel systems, as well as to gain more visibility. The first part of the thesis is an introduction, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Remote work impact on the relations between ABB and customers
(2021)The goal of this thesis is the understanding of the best models of communication with customers after the COVID-19 pandemic of 2020–2021, when almost all communications and events with customers moved into an online format. ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Social Media Marketing Diary
(2023)The goal of this learning diary-based thesis is to describe and analyse the work activities of the social media marketing manager of Vanhan Paukun Festivaali. My thesis seeks to study and assess my own professional progress ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Social media networks and marketing: Their use in different countries
(2023)Social networks are Internet platforms that aim to create a virtual network where users can communicate with each other, making communication easier than it was a few years ago. Moreover, from a marketing perspective, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Sustainable Brand Image: An Empirical Analysis on Relevance of National Origin
(2023)Urgency for sustainable development increases, and marketers must take action by fostering sustainable consumption. Thus, this paper explores the adaption of the concept localization, derived from sustainability approaches, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The Influence of Voluntary Eco-Labeling on Customer Loyalty: An Empirical Analysis of Success Factors Using the Example of the European Beauty and Personal Care Industry
(2024)Recently, the field of environmental marketing encountered legislative interventions imposed by the European Union to protect consumers from misleading environmental claims. Ecolabels are used in environmental marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad