"marketing research" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Developing a Finnish brand in the European market: Marimekko, Arabia case study
(2023)This thesis aimed to explore the potential of developing a Finnish brand in the European market. The focus of the study was on Marimekko and Arabia, both Finnish lifestyle brands known for their uniqueness, bold prints, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Global marketing of calibration devices for electric car charging stations (e-mobility testing systems): a case study of ZERA in the context of the Norwegian market
(2024)Electric vehicles (EVs) are increasing rapidly in the global market due to the trend toward zero CO2 emissions. Hence, a calibration device is indispensable to confirm the customer's billing accuracy in EV charging stations. ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad