"Tang, Yukun" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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How fast-moving consumer goods (FMCG) brands utilise We-media as a marketing tool in China
Tang, Yukun (2023)The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad