"Zhao, Ruyun" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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RESEARCH ON THE INTERNATIONALIZATION OF SMALL HOME APPLIANCE BRAND A CASE STUDY FOR THE JOYOUNG COMPANY
Zhao, Ruyun (2022)This thesis is a study of internationalization in the small home appliance industry. The aim was to provide Joyoung, a company considering internationalization, with a framework for brand internationalization. Also study ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad