"marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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A marketing communication plan for company X in China
(2022)The main purpose of this thesis project is to assist company X in designing a marketing communication plan with the aim of explicating how to best market intimate care products to women in China. Thus, a further pur-pose ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
B2C Marketing Approach from a B2B Company: Research on Potential of Digital Communication Channels
(2022)This thesis project was focused on studying the potential of the B2C marketing communication channel approach within a B2B company; the main goal was set to select a suitable digital marketing communication channel for the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Business Approach for Kitchen Rental Company
(2023)The aim of the thesis was to explore the feasibility and potential of a kitchen rental company that provides a unique and flexible space for cooking and enjoying meals. The company utilizes recycled sea containers that are ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Can the purchasing behaviour of customers be influenced?
(2024)Considering how self-aware and selective today's consumers are about their purchases, it is critical to com-prehend all the different aspects affecting their purchasing behaviour. It is important to keep in mind that ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Digital Marketing Plan for a Small Business: Lucky Gifts Shop
(2023)In the last 20 years, the digital environment has improved and affected the process of marketing in most lines of industry. The marketing process has moved into online mode with the help of modern technologies. Moreover, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Digital Marketing Plan for the Neptune Project
(2024)This thesis aimed to develop a comprehensive digital marketing plan for the Neptune Project. The goal was to recognize the transformative power of digital media in enhancing the visibility and engagement of environmental ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Future of tourism in Bangladesh: a study on how to attract Finnish visitors to choose Bangladesh as a holiday destination
(2023)The thesis "Future of Tourism in Bangladesh: A Study on how to Attract Finnish visitors to Choose Bangladesh as a Holiday Destination" aims to investigate the potential for the Bangladeshi economy to benefit from the tourism ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How does Phygital affect consumer behavior in the Chinese clothing industry
(2022)In recent years, the consumption habits of Chinese consumers have been changed due to the epidemic situation and technological progress. Nowadays, Chinese consumers tend to choose the combination of online stores and ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
How fast-moving consumer goods (FMCG) brands utilise We-media as a marketing tool in China
(2023)The aim of the thesis was to research how brands of fast-moving consumer goods (FMCG) utilise Chinese We-media as a marketing tool to promote FMCG products and have introduced a new business pattern for adver-tising FMCG ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
HOW TO PROMOTE THE CHINESE TRADITIONAL CLOTHING BRAND TO GO INTO THE FRENCH MARKET?
(2022)In an environment of increasing business competition, brand marketing has become an unavoidable choice for the Hanfu industry to gain a competitive edge. The objective of the present thesis was to create a new brand marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Influencer marketing effects on sales and sales-related actions
(2023)This bachelor’s thesis study researched the effects of influencer marketing on sales and sales-related actions in Finland and the aspects that influence the effectiveness of influencer marketing campaigns. The research ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Influencer Marketing in TikTok
(2023)The main objective of this thesis is to produce development ideas for commissioning company, Monochrome, on how to create efficient and functional TikTok influencer marketing. The use of social media is commonplace, as is ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Leveraging ChatGPT for Micro-Enterprises: A Comprehesive Guide for Advertising Agency – Case Funlus
(2024)The utilization of artificial intelligence (AI) technology has become more widespread in multiple sectors during the 2020’s. One such industry that has seen significant benefits from AI technology is the advertising agency ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Marketing development plan for Restaurant Krouvi
(2022)The primary objective of this thesis project was to study and develop Restaurant Krouvi’s marketing operations. Marketing is a vital concept in strategic planning of business. The client company does not have a strategic ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Marketing for Scandia World Travel, Inc. Luxury Segment
(2024)Luxury travel has evolved significantly over time, adapting to changes in society, technology, and individual preferences. What was once a privilege for the elite and ultra-wealthy has become more accessible to a broader ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Marketing plan for a non-profit organization
(2023)The objective of this thesis was to research and identify accessible channels of marketing for non-profit organizations operating on a small to zero budget. Another objective was to create a marketing plan framework based ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Marketing plan for Sheesha cafe
(2023)The Title of thesis was “Marketing plan for Sheesha Café”. The aim of the thesis was to develop a marketing plan for Sheesha Cafe in Finland. The marketing plan and the analysis that needs to be done are covered in depth ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Marketing plan: Case Savon Varaosa ja Tarvike Oy
(2024)The aim of this thesis was to create a marketing plan for Savon Varaosa ja Tarvike Oy. The commissioner of the thesis operates in retail of car spare parts and accessories. In addition to car spare parts, the company sells ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Marketing Strategies to Enhance Brand Awareness and Customer Satisfaction: Wellness Center at Savonia University of Applied Sciences
(2024)The aim of the thesis was to conduct a comprehensive analysis of marketing strategies to enhance brand awareness of the Wellness Center of Savonia University of Applied Sciences and to improve customer satisfaction with ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Marketing Strategy Of Nike SB
(2023)The goal of this thesis was to do research on Nike SB's marketing communication, and its various strategies. This subject was chosen in order to understand how a sub-brand from a company could accomplished the strategy in ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad