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The effect of CRM tools on service delivery:a case study of IBEDC
(2023)
The customer relationship management (CRM) approach to business seeks to simultaneously optimize cus-
tomer satisfaction as well as profitable customer-business relations. Implementation of customer relationship
management ...
Improving E-commerce Efficiency with Artificial Intelligence: Enhancement of Customer Experience
(2024)
This study aimed to investigate the application of advanced digital tools in E-commerce, aiming to assess their influence on several business processes including marketing, supply chain, asset, manufacturing, and human ...