"Nummela, Katarina" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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B2B customer acquisition in modern business environment
Nummela, Katarina (2022)The sales and marketing have experienced a full digital evolution in the last few decades, and the expectations of modern B2B buyers have shifted to a more human direction with two-way communication, personalized service ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad