"marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)

    • A green marketing case study 

      Linnakangas, Miina (2022)
      Global chemicals production and use of chemicals will increase in the coming years. One of the main reasons behind biodiversity decline is chemical pollution. Consumers’ buying behaviour and companies’ actions towards ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • B2B customer acquisition in modern business environment 

      Nummela, Katarina (2022)
      The sales and marketing have experienced a full digital evolution in the last few decades, and the expectations of modern B2B buyers have shifted to a more human direction with two-way communication, personalized service ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • B2B selling approaches for corporate volunteering in Finland : Ronsam Digital Oy (Commu/ Commu App) 

      Fukuda, Chihiro (2023)
      This is a thesis commissioned by Ronsam Digital Oy, which commonly goes under the name of Commu or Commu App. The company is a young start-up which launched its helping platform in 2021. It has mainly operated in the ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • Creation, developing and promoting of a mobile application for Aalto beverages 

      Rostovtsev, Mikhail (2023)
      The thesis was written at disposal of Finnish non-alcoholic beverages online shop Aalto beverages. It was given an analysis to the mobile marketing concept via review of internet resources together with special literature ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • Developing a global growth marketing process: Vaisala case study 

      Heimola, Suvi (2022)
      This study aimed to develop the international growth marketing process in collaboration with cross-functional stakeholders. The purpose of this study was to create and execute a marketing insight sharing and a growth ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • Digital marketing plan for Skin&Out 

      Lichtenauer, Aliénor; Boccard, Maylys (2023)
      This thesis was commissioned by Skin&Out. The commissioner had an established digital marketing strategy but wanted new ideas and ways to grow his visibility on certain social networks. The company commissioned this study ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • Factors influencing Finnish consumers' adoption of Liquid I.V.'s hydration multiplier : a market analysis and entry strategy evaluation 

      Kähkönen, Teea (2023)
      The objective of this thesis was to explore the potential for Liquid I.V., an American electrolyte drink product, to successfully enter the Finnish market. With a focus on the company’s unique Cellular Transport Technology ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • Sales and marketing handbook 

      Sola, Christian (2023)
      In times of crisis, swift entrepreneurial responses are required to offset negative consequences and address new possibilities for a company. This paper focuses on how Nordic Rescue Group took action in light of the Covid-19 ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • Strategic marketing planning for IT company X 

      Lam, Genie (2023)
      IT Company X is an information technology company specializing in comprehensive software development services and expert consulting. As the company grows, the need to implement a marketing strategy becomes increasingly ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • The impact and effectiveness of influencer marketing in India 

      Vasava, Hiral (2024)
      In today's digital world, influencer marketing has become a powerful tool for brands to connect with consumers on social media platforms. This thesis explores the dynamic landscape of influencer marketing, consumer behaviour, ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • Tik Tok reccomendations for a Mexican enterprise 

      Kahra, Camille (2023)
      The objective of this thesis was to create strategic recommendations for commissioning company X to succeed on the social media platform of Tik Tok. Company X is a global enterprise that is widely recognized and well known ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad
    • Uplifting the market segmentation : case study in an international company 

      Halonen, Jyri (2020)
      Background of this study came from an exhaustive strategy work conducted in Company X. As a result, Company X began to focus more on growth. This study aimed to find ways to improve market segmentation in the Company X. ...
      Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad