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Developing a global growth marketing process: Vaisala case study
(2022)
This study aimed to develop the international growth marketing process in collaboration with cross-functional stakeholders. The purpose of this study was to create and execute a marketing insight sharing and a growth ...
B2B customer acquisition in modern business environment
(2022)
The sales and marketing have experienced a full digital evolution in the last few decades, and the expectations of modern B2B buyers have shifted to a more human direction with two-way communication, personalized service ...
Marketing strategy and plan for Jidoka Technologies Oy : how to do business-to-business marketing with limited resources
(2022)
The main objective of this thesis was to create a digital business-to-business (B-to-B) marketing plan and strategy for Jidoka Technologies Oy and provide them with a template to base all future business endeavours on. ...
B2B selling approaches for corporate volunteering in Finland : Ronsam Digital Oy (Commu/ Commu App)
(2023)
This is a thesis commissioned by Ronsam Digital Oy, which commonly goes under the name of Commu or Commu App. The company is a young start-up which launched its helping platform in 2021. It has mainly operated in the ...