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Business impact of shifting PC purchase patterns : environmental influence on B2B end-customers
(2024)
Over the last few years, discussions around the increase of e-waste globally have gotten consumers to search for sustainable equipment that could fulfil their needs, like new ones. However, there is no research on whether ...
The impact and effectiveness of influencer marketing in India
(2024)
In today's digital world, influencer marketing has become a powerful tool for brands to connect with consumers on social media platforms. This thesis explores the dynamic landscape of influencer marketing, consumer behaviour, ...