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B2B customer acquisition in modern business environment
(2022)
The sales and marketing have experienced a full digital evolution in the last few decades, and the expectations of modern B2B buyers have shifted to a more human direction with two-way communication, personalized service ...
Developing ICT functions to enhance profitable growth in the global business
(2023)
The case company in the study was a medium-sized Finnish company operating in over 20 countries around the world. The growth trend for the company has been rapid over the last decade, especially in the export business, ...
Boosting a small business : business analysis theories and applications in a small company
(2023)
Doofor Oy on suomalainen yritys, joka sijaitsee Nokialla. Yritys valmistaa hydraulisia porakoneita ja niiden varaosia. Hydraulista porakonetta käytetään osana poravaunua tai kaivinkoneeseen liitettävää poraliitännäistä. ...