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B2B customer acquisition in modern business environment
(2022)
The sales and marketing have experienced a full digital evolution in the last few decades, and the expectations of modern B2B buyers have shifted to a more human direction with two-way communication, personalized service ...
Creating a new sales process for Company X
(2022)
This thesis is about finding effective ways to develop customer relationships, create and optimize the selling process, and identify the main tasks and critical competencies needed in account management. The thesis was ...