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B2B customer acquisition in modern business environment
(2022)
The sales and marketing have experienced a full digital evolution in the last few decades, and the expectations of modern B2B buyers have shifted to a more human direction with two-way communication, personalized service ...
Uplifting the market segmentation : case study in an international company
(2020)
Background of this study came from an exhaustive strategy work conducted in Company X. As a result, Company X began to focus more on growth. This study aimed to find ways to improve market segmentation in the Company X. ...
Creating a new sales process for Company X
(2022)
This thesis is about finding effective ways to develop customer relationships, create and optimize the selling process, and identify the main tasks and critical competencies needed in account management. The thesis was ...
Purchase process optimization for the case company
(2023)
This thesis was commissioned by an internationally operating company. Their products can be described as office furniture and are predominantly make-to-order. Their current process time from the moment a purchase order is ...
Customer requirements for hydrogen trucks and implications for truck manufacturers : a qualitative SWOT analysis
(2024)
This thesis is commissioned in partnership with a company involved within the hydrogen trucking industry, seeking to find out the customer requirements for hydrogen trucks and the resulting implications for truck manufacturers. ...