"Rézette, Séverine" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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The strategy of Event Marketing in luxury brands - Case: La Prairie
Rézette, Séverine (2022)The purpose of this thesis was to observe how luxury brands, and more especially La Prairie, are using Event Marketing as a marketing strategy. Thanks to the implication of an expert through an interview, answers to a ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad