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Developing digital marketing strategy for Kotilaturi.fi
(2021)
This master’s thesis is about digital marketing strategy and it was carried out for a company that operates in the electric vehicle charging market. The commissioning company of the master’s thesis is A&L Lause, which has ...
Product Video Impact on eCommerce platforms: A case study on DemoUp
(2021)
The objective of this qualitative case-study thesis was to gather data and demonstrate the impact that product videos have on online shops, specifically focusing on the topics of conversion rate and SEO ranking. In order ...
Chartering Methods and Web Marketing Strategy of Shipping and Yachting Companies
(2022)
The aim of this thesis was the investigation of the implementation of the digital marketing in chartering strategies that are followed by yacht and maritime companies.
The tools that were selected for the survey about ...