"Mironova, Evgeniia" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Beyond Transactions : Exploring the Synergy of Authenticity and CRM in B2B Marketing for Long-Term Success
Mironova, Evgeniia (2023)This bachelor thesis investigates the integration of authenticity in business-to-business (B2B) marketing, focusing on how it can lead to long-term success. The research delves into the evolving dynamics of B2B marketing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad