"Osipova, Taisa" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Artificial intelligence chatbots and their impact on marketing strategies
Osipova, Taisa (2024)This thesis is an analysis of the introduction of artificial intelligence chatbots in the field of marketing, with a specific emphasis on the case of the "Manufactura Bravo" company. The study is based on a combined approach, ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad