"Osipova, Taisa" - Selaus tekijän mukaan Opinnäytetyöt (Käyttörajattu kokoelma)

    • Artificial intelligence chatbots and their impact on marketing strategies 

      Osipova, Taisa (2024)
      This thesis is an analysis of the introduction of artificial intelligence chatbots in the field of marketing, with a specific emphasis on the case of the "Manufactura Bravo" company. The study is based on a combined approach, ...
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