"marketing" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
Viitteet 1-18 / 18
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Alternative sales solutions for an event production agency during the Covid-19 outbreak : case company MultiMedia JSC
(2022)The aim of this thesis is to provide events sales improvements for the selling process of MultiMedia JSC. MultiMedia JSC is an event production and organizing company whose products vary from Modeling and Fashion event ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Artificial intelligence chatbots and their impact on marketing strategies
(2024)This thesis is an analysis of the introduction of artificial intelligence chatbots in the field of marketing, with a specific emphasis on the case of the "Manufactura Bravo" company. The study is based on a combined approach, ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Beyond Transactions : Exploring the Synergy of Authenticity and CRM in B2B Marketing for Long-Term Success
(2023)This bachelor thesis investigates the integration of authenticity in business-to-business (B2B) marketing, focusing on how it can lead to long-term success. The research delves into the evolving dynamics of B2B marketing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Digital marketing of Kotipizza
(2024)Digital marketing tactics are necessary for businesses to succeed and stay competitive in the digital age. This thesis looks at the digital marketing campaigns that Kotipizza, a well-known pizza company in Finland, has ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Establishing a Bangladeshi Restaurant in the Finnish city of Lappeenranta
(2023)The thesis here is concerned with establishing a Bangladeshi restaurant in the city of Lappeenranta, situated in Finland. The paper was intended with strong formulations based on different queries and knowledge sourced ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Handling mismatched data to leverage the marketing performance at All Things Commerce
(2021)E-commerce is increasing in significance and plays a pivotal unit in a business. Parallel with the development, several platforms are generated to track business performance and increase sales performance as well as gain ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Importance of Vietnamese Generation Z’s customer behaviors on social media marketing
(2022)Thanks to the phenomenal growth of the digital world today, Generation Z in Vietnam uses smart devices to have access to a wide range of resources. Social media is one of the easiest methods for Generation Z in Vietnam to ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Indoor activities in Lahti : business idea and marketing plan for a minigolf course
(2022)The main goal of the thesis was to create a light business and marketing plan for indoor activity in the Lahti area and to find out whether or not it would be profitable. Theoretical parts of the business plan were supported ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Key factors in designing effective personalized email marketing for customer engagement
(2023)The thesis aims to discover the relationship between email marketing, personalization, and customer engagement. Following this, the thesis demonstrates critical elements in designing effective personalized email marketing ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Market penetration of digital products and services : case company: KONE Corporation
(2022)The proliferation of digital products and services is transforming today’s business environment. To stay competitive requires new strategies, research, and know-how. The thesis aims to contribute to the prevailing works ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Marketing approaches to boost the performance of an operating sports club : case company: BeLive Family Sports Club
(2023)The aim of the thesis was to develop a marketing strategy for a sports club. The study was completed in cooperation with BeLive Family Sports Club. The sports club was unprofitable and accumulated debt monthly. The paper ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Marketing Plan : case: Company X
(2022)The purpose of this thesis was to create a marketing plan for Company X, which works in sports analytics. In the marketing plan, the current market space is being inspected, as well as the marketing opportunities Company ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Optimizing startup digital marketing with artificial intelligence (AI) tools
(2023)To assess the impact of Artificial Intelligence (AI) on the digital marketing strategies of startups, this study was undertaken. The goal was to explore how AI could enhance marketing effectiveness, focusing on customer ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Starting up and operating an apparel brand in Bangladesh
(2022)The study was on the ready-to-wear clothing industry in Bangladesh in order to deter-mine what kinds of commercial opportunities are available to business people who want to launch a new company and satisfy the requirements ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
Sustainable Accommodations' Marketing Communication: Sokos Hotels Case
(2023)Over the last years, sustainable tourism has gained significant attention. There are substantial effects of tourism on both the environment and society. The use of sustainable accommodation for ethical travel can lessen ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The impact of social media on generation z's decisions in choosing travel destinations
(2023)Today in the ever-expanding digitalised world, social media plays an important role in Generation Z’s routines. Assumed to be low spenders, the Generation Z cohorts of global travellers are often overlooked by the tourism ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The impact of the pandemic on the event management industry in Finland : changes in strategic management during and after the pandemic
(2022)The following study illustrates research on the impact of the COVID-19 pandemic on the event management industry in Finland. The pandemic restrictions imposed by the Finnish government had been greatly affecting the ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad -
The influence of green marketing on the customers' behavior and decision making
(2021)The aim of the thesis was to study the influencing factors of green marketing on customers’ behavior and decision making. Therefore, the main task was to evaluate potential customers’ attitude towards green products and ...Rajoitettu käyttöoikeus / Restricted access / Tillgången begränsad