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Consumer Behavior Trends in Kyrgyzstan : a Focus on Generation Z
(2023)
In this thesis, the main objective is to conduct an analysis of the trends that have a significant influence on the consumer behavior of Generation Z representatives in Kyrgyzstan. The goal of this research is to explore ...
The impact of social media on generation z's decisions in choosing travel destinations
(2023)
Today in the ever-expanding digitalised world, social media plays an important role in Generation Z’s routines. Assumed to be low spenders, the Generation Z cohorts of global travellers are often overlooked by the tourism ...
Real-time business intelligence : data-driven decisions for sales stakeholders
(2023)
This study delves into the realm of real-time business intelligence, highlighting its pivotal role in driving data-informed decisions among sales stakeholders. Through a diary-based approach, the study focuses on the ...