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Optimizing startup digital marketing with artificial intelligence (AI) tools
(2023)
To assess the impact of Artificial Intelligence (AI) on the digital marketing strategies of startups, this study was undertaken. The goal was to explore how AI could enhance marketing effectiveness, focusing on customer ...
Importance of Vietnamese Generation Z’s customer behaviors on social media marketing
(2022)
Thanks to the phenomenal growth of the digital world today, Generation Z in Vietnam uses smart devices to have access to a wide range of resources. Social media is one of the easiest methods for Generation Z in Vietnam to ...
Digital marketing of Kotipizza
(2024)
Digital marketing tactics are necessary for businesses to succeed and stay competitive in the digital age. This thesis looks at the digital marketing campaigns that Kotipizza, a well-known pizza company in Finland, has ...