"advertising" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)
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Designing marketing communications for visually impaired customers
(2021)This thesis deals with communicating with visual marketing and graphic design for sensory impaired audience. Sensory impaired in this thesis are limited to the visually impaired and color-blind customers. Important subjects ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Exploiting social media channels as a marketing communication tool
(2016)The purpose of the thesis was to provide the commissioning company information about how they could use social media more effectively in their marketing communication. The case company wanted to know what social media ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Humor in Business : Case analysis of South Korean humorous advertisements
(2015)This thesis aims to explore business opportunities through discovering factors that are needed to be known to understand Korean sense of humor, Hae-Hak, in practice on external communication with advertisement. By focusing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Humor on the Websites of the Organizations participating in the HURMOS Project
(2015)This study focuses on examining the usage of humor on websites. The client organization is HURMOS project of Oulu University of Applied Sciences and University of Oulu. The project aims to advance the utilization of the ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Machine Learning Approach for Analyzing Google Ads Transparency Data
(2025)In the rapidly evolving world of digital advertising, transparency and accountability have become critical concerns for stakeholders including advertisers, consumers, and regulators. As online advertising strategies ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Marketing Communication Solution in Brand Building Process
(2011)The thesis illustrated the marketing communication solution for a vehicle franchiser through self-analysis and comparison with competitors. Brand building model and marketing communication elements were introduced in ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Utilising social media for e-commerce
(2012)Social media can be regarded as a new tool for advertisement and marketing. Although social media networks and applications have been available for the general public for over a decade, businesses are still figuring out ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad