"customer loyalty" - Selaus asiasanan mukaan Opinnäytetyöt (Käyttörajattu kokoelma)

    • Increasing Customer Loyalty using Measures in the Post-Purchase-Stage 

      Moßbrugger, Noelle Chantal (2022)
      This bachelor thesis investigates the potential and impact of post-purchase measures on customer loyalty. The target group of the case brand IGNIUM is used as the target group of the investigation. For this purpose, a ...
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