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Identifying young German market’s values for luxury fashion: case: Trippen
(2022)
This thesis aims at identifying the values of the young German market for luxury fashion, using the luxury shoe company “Trippen” as an example.
The first section past the introduction of this thesis contains an ...
Establishing Brand Identity for a B2B brand through Digital Marketing
(2020)
The thesis is written with the purpose of creating a digital marketing guideline for a B2B company, which in this case is Citynomadi Oy, to establish its own brand identity. Brand identity and digital marketing have become ...