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Understanding the compatibility between the Finnish and British window blind market
(2021)
This thesis is commissioned by Visor Oy, a company which manufactures Scandinavian home window, terrace, and balcony blind designs. The unique designs and products include different sizes and measurements with several ...
Increasing brand compliance through the creation of an education system for franchise entrepreneurs
(2015)
The franchisor-franchisee relationship is a unique relationship that differs greatly from a normal buyer-seller business relationship. This thesis aims at creating an education framework for commissioner, which it can use ...
Identifying young German market’s values for luxury fashion: case: Trippen
(2022)
This thesis aims at identifying the values of the young German market for luxury fashion, using the luxury shoe company “Trippen” as an example.
The first section past the introduction of this thesis contains an ...
Marketing Communication Solution in Brand Building Process
(2011)
The thesis illustrated the marketing communication solution for a vehicle franchiser through self-analysis and comparison with competitors. Brand building model and marketing communication elements were introduced in ...
Branding and Marketing of Bulky Products
(2016)
This thesis was made as a case study for a Finnish company that operates internationally around the world. The company produces various paper products. The objective of the thesis was to find out successful ways of marketing ...
Creating Instagram Content in a Fabric Store
(2019)
The purpose of this thesis is to find out what kind of content interests the customers of the commissioner company Kangaskauppa Keltainen, and to find out if it is possible to impact on the sales with the help of Instagram ...
Establishing Brand Identity for a B2B brand through Digital Marketing
(2020)
The thesis is written with the purpose of creating a digital marketing guideline for a B2B company, which in this case is Citynomadi Oy, to establish its own brand identity. Brand identity and digital marketing have become ...