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A B2B Marketing Communications Plan
(2016)
This thesis was made as a development plan for a Vietnamese trade business selling advanced equipment – Machinery and Informatics Technology Joint Stock Company (MIT Jsc.). The expected outcome of the thesis is a digital ...
Marketing Plan for Polar Device Ltd to enter Vietnamese market
(2015)
The main purpose of this thesis is to develop a marketing plan for Polar Device Ltd, a regional startup company that manufactures automatic noodle making machine to enter Vietnamese market. The thesis will analyse essential ...
B2B CRM systems on the market: system options for underground laboratories
(2021)
This thesis was done for the project “Empowering Underground Laboratories Network Usage” (EUL). which was an international project that started in April 4/2021 and ended in 12/2021. One of the goals of the project was to ...
Improving Sales by Studying Clients’ Procurement Process : Case Haapajärven Ha-Sa Oy
(2020)
The goal of this thesis was to improve the commissioning company’s sales process by studying their clients’ purchasing process. This study focused on the commissioning company’s European clients, since Europe is an important ...
Developing a B2B online communicating plan : A case study of WAX project
(2018)
As a part of WAX project, this report was written to look for different viewpoints in terms of communicating with multiple B2B targeted groups. Funded by Interegg Nord, WAX project is a collaboration between University of ...
Developing a digital marketing funnel for a B2B company
(2020)
This thesis work is executed as a research-based document for Company X, a technical consulting service provider operating in renewable energy industry. The main objective of the work is to investigate how to develop a ...
Customer experience in a multichannel environment : Case Schwarzkopf Professional Finland
(2021)
The rapid development of information and communication technology is causing significant changes in both, traditional marketing practices and customer behavior. Nowadays customers interact with organizations through a ...
Developing a digital marketing plan for a health tech consulting company
(2020)
This research is done by the author for Lean Entries Ltd., who is the commissioner of this thesis. The subject of this thesis was also based on the interest of the commissioning company’s in improving its digital marketing ...
Establishing Brand Identity for a B2B brand through Digital Marketing
(2020)
The thesis is written with the purpose of creating a digital marketing guideline for a B2B company, which in this case is Citynomadi Oy, to establish its own brand identity. Brand identity and digital marketing have become ...