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Marketing strategies to increase the market share of a food delivery company
(2014)
Foodpanda is a global platform for food delivery service in 40 different countries. The aim of the study is to utilize different market tactics to help Foodpanda to increase the market presence in Vietnam market. The thesis ...
Study on the existence and development of e-commerce of brokers from the view of information imbalance
(2014)
E-Commerce expands the market´s concept from the market place to market space, and it also expands the value chain from linear to the value Matrix. This aspect implies the emergence of new marketing space, it also means ...
The impact of price reduction marketing activities for sellers on Amazon - measured by the sales performance
(2021)
This thesis is written in collaboration with the case company Remazing GmbH, which is an e-commerce agency specialized in the platform Amazon. Due to the importance of prices on Amazon, the e-commerce platform gives sellers ...