Haku
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Understanding the compatibility between the Finnish and British window blind market
(2021)
This thesis is commissioned by Visor Oy, a company which manufactures Scandinavian home window, terrace, and balcony blind designs. The unique designs and products include different sizes and measurements with several ...
Enhancing Customer Satisfaction
(2023)
This thesis determines customer satisfaction at More Tea Oulu, a bubble tea shop, aiming to evaluate how satisfied customers are and identify potential enhancements. The research, employing a quantitative approach, involved ...
Identifying young German market’s values for luxury fashion: case: Trippen
(2022)
This thesis aims at identifying the values of the young German market for luxury fashion, using the luxury shoe company “Trippen” as an example.
The first section past the introduction of this thesis contains an ...
The impact of price reduction marketing activities for sellers on Amazon - measured by the sales performance
(2021)
This thesis is written in collaboration with the case company Remazing GmbH, which is an e-commerce agency specialized in the platform Amazon. Due to the importance of prices on Amazon, the e-commerce platform gives sellers ...
Increasing Customer Loyalty using Measures in the Post-Purchase-Stage
(2022)
This bachelor thesis investigates the potential and impact of post-purchase measures on customer loyalty. The target group of the case brand IGNIUM is used as the target group of the investigation. For this purpose, a ...
Community Building on Social Media Platforms : A social media platform for sustainability
(2020)
Sustainability plays an important role in the future of the well-being of lives all over the world. Most people believe sustainability only effects the environment, but in order to achieve ultimate sustainability three ...
Visual merchandising and its impact on customer purchasing behaviour
(2020)
This thesis looks at the impact of visual merchandising in the retail store environment on customer purchase behaviour. The case company for the study was The Athlete’s Foot Valkea. The Athlete’s Foot is a global retailer ...