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Development of a customer retention feature for Fitnessbooker
(2015)
It is important for a company, whose income is based on the number of the active customers to have a way to track how well they can keep their customers and to know what their customers think about their services.
The ...
Development Suggestions for Improving Customer Experience in the Case Company
(2016)
Today, competitive advantage cannot be gained through improving the products or lowering the prices. Advantage over the competitors must be searched from new sources, for example by focusing on customer experience. In ...
Developing Customer Engagement: case OTAVA laboratory
(2021)
During the millennium, the world has experienced remarkable technological development, innovations and consequently, a revolution. Innovations and digitalisation spreading to various industries has caused an explosion in ...
B2B CRM systems on the market: system options for underground laboratories
(2021)
This thesis was done for the project “Empowering Underground Laboratories Network Usage” (EUL). which was an international project that started in April 4/2021 and ended in 12/2021. One of the goals of the project was to ...
Engaging and automated e-mail marketing flows using aspects of classic marketing theories in a digital marketing context to increase interaction and sales. A practise-oriented study.
(2022)
Due to low costs, the possibility to create brand awareness and sales opportunities e-mail marketing has become one of the most important marketing tools for B2B companies. The automated dispatch of mailings should not ...
Increasing Customer Loyalty using Measures in the Post-Purchase-Stage
(2022)
This bachelor thesis investigates the potential and impact of post-purchase measures on customer loyalty. The target group of the case brand IGNIUM is used as the target group of the investigation. For this purpose, a ...
Analyse und Handlungsempfehlung für die Einführung eines Customer Relationship Management Tools für die Südwest Presse Online-Dienste GmbH
(2013)
Diese Bachelorarbeit wurde für die Südwest Presse Online-Dienste GmbH (SWO) verfasst, die den Online Bereich der Tageszeitung SÜDWEST PRESSE umfasst. Customer Relationship Management (CRM) gewinnt aufgrund der wirtschaftlichen ...
Customer experience in a multichannel environment : Case Schwarzkopf Professional Finland
(2021)
The rapid development of information and communication technology is causing significant changes in both, traditional marketing practices and customer behavior. Nowadays customers interact with organizations through a ...