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Digital Marketing Communication Plan for InStyle
(2015)
The purpose of this thesis is to create a digital marketing communication plan for InStyle. InStyle is a company, which sells clothes and accessories through their online store and in their brick-and-mortar store located ...
Humour and digital marketing communication
(2016)
The aim of this Bachelor’s thesis was to create awareness of humour as a potential strategic tool in business and to give innovative ideas how to improve activity within the theatre industry. This thesis is part of ...
A B2B Marketing Communications Plan
(2016)
This thesis was made as a development plan for a Vietnamese trade business selling advanced equipment – Machinery and Informatics Technology Joint Stock Company (MIT Jsc.). The expected outcome of the thesis is a digital ...
Social Media Marketing Plan: Case Company INGO
(2022)
This thesis is commissioned by INGO, a start-up company which offers a free publishing cloud service for event organizers. Originally, the company developed it services for Finnish sports clubs, but the customized INGO now ...
Identifying young German market’s values for luxury fashion: case: Trippen
(2022)
This thesis aims at identifying the values of the young German market for luxury fashion, using the luxury shoe company “Trippen” as an example.
The first section past the introduction of this thesis contains an ...
Engaging and automated e-mail marketing flows using aspects of classic marketing theories in a digital marketing context to increase interaction and sales. A practise-oriented study.
(2022)
Due to low costs, the possibility to create brand awareness and sales opportunities e-mail marketing has become one of the most important marketing tools for B2B companies. The automated dispatch of mailings should not ...
Usage of social media in location based marketing
(2013)
The commissioner of this thesis is a Finnish production and ad agency whose latest project is to construct a virtual attraction book for boaters. The objective of this thesis is to develop a social media marketing plan ...
Creating Instagram Content in a Fabric Store
(2019)
The purpose of this thesis is to find out what kind of content interests the customers of the commissioner company Kangaskauppa Keltainen, and to find out if it is possible to impact on the sales with the help of Instagram ...
Developing a digital marketing funnel for a B2B company
(2020)
This thesis work is executed as a research-based document for Company X, a technical consulting service provider operating in renewable energy industry. The main objective of the work is to investigate how to develop a ...
Digital Marketing Plan : Case Cent-Listat Oy
(2020)
The purpose of this thesis is to create digital marketing plan for Cent-Listat Oy which is small B2B company that produces and sells panels and moldings. Topic was chosen after interest in the subject of the author of this ...