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The role of email marketing
(2021)
This thesis is commissioned by an anonymous start-up company. The commissioner company is an internationally operating company that provides technology solutions and related product development services. The commissioner ...
Developing a digital marketing plan for a health tech consulting company
(2020)
This research is done by the author for Lean Entries Ltd., who is the commissioner of this thesis. The subject of this thesis was also based on the interest of the commissioning company’s in improving its digital marketing ...
Establishing Brand Identity for a B2B brand through Digital Marketing
(2020)
The thesis is written with the purpose of creating a digital marketing guideline for a B2B company, which in this case is Citynomadi Oy, to establish its own brand identity. Brand identity and digital marketing have become ...