Factors Affecting the B2B eCommerce Purchasing in Scandinavia : buyer’s perspective
Vitikainen, Jussi (2021)
Vitikainen, Jussi
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021121626542
https://urn.fi/URN:NBN:fi:amk-2021121626542
Tiivistelmä
B2B eCommerce evolves rapid pace as new technology emerges and the B2B buyers are getting more demanding with higher customer experience requirements. The industry is getting recover from the extreme interruption caused by COVID19. Recent studies call for B2B buyer's interests in self-services and virtual buying experiences.
The objective of this research was to study from the buyer’s perspective what factors affects to the B2B eCommerce in the Scandinavian area. Study finds answers into two research questions. First, what are the digital traits of the B2B eCommerce. And secondly, how does the B2B customer experience affect various B2B buyers.
The methodology used for this project is a mix of qualitative and quantitative methods. The results highlight two main phenomena. First, businesses embrace automation extensively, and digitally advanced companies operate without limitations. Second, shifting in age generations drive more requirements for digital customer experience.
The objective of this research was to study from the buyer’s perspective what factors affects to the B2B eCommerce in the Scandinavian area. Study finds answers into two research questions. First, what are the digital traits of the B2B eCommerce. And secondly, how does the B2B customer experience affect various B2B buyers.
The methodology used for this project is a mix of qualitative and quantitative methods. The results highlight two main phenomena. First, businesses embrace automation extensively, and digitally advanced companies operate without limitations. Second, shifting in age generations drive more requirements for digital customer experience.