Gourmet habanero sauces : market entry analysis to Finland
Gómez Leo, Carlos Esteban (2021)
Gómez Leo, Carlos Esteban
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2021122090130
https://urn.fi/URN:NBN:fi:amk-2021122090130
Tiivistelmä
The objective of this thesis was to gather valuable information for an entry market analysis to Finland for present and future international commercialization companies as well as companies from countries that produce or sell gourmet habanero sauces.
This thesis aimed to discover the consumer sentiment on buying gourmet habanero sauces in Finland, measuring the relevance of brand-new gourmet habanero sauces mapping out the customer environment for companies that would like to internationalize their product and bring it to the Finnish Market. This by utilizing quantitative and qualitative investigation methodology that would provide the study with data retrieved from surveys.
The majority of participants stated that gourmet habanero sauce is a product they would like to try upon encountering it in supermarkets. These findings suggested that Finland has a market towards the prior mentioned product.
Further research and larger samples must be considered to have a larger level of confidence in entering a foreign market with a new product. Even when this study shows partially the state of relevancy of gourmet habanero sauce from a limited number of participants, more individuals should participate so that a broader countrywide opinion can be obtained and be evaluated.
This thesis aimed to discover the consumer sentiment on buying gourmet habanero sauces in Finland, measuring the relevance of brand-new gourmet habanero sauces mapping out the customer environment for companies that would like to internationalize their product and bring it to the Finnish Market. This by utilizing quantitative and qualitative investigation methodology that would provide the study with data retrieved from surveys.
The majority of participants stated that gourmet habanero sauce is a product they would like to try upon encountering it in supermarkets. These findings suggested that Finland has a market towards the prior mentioned product.
Further research and larger samples must be considered to have a larger level of confidence in entering a foreign market with a new product. Even when this study shows partially the state of relevancy of gourmet habanero sauce from a limited number of participants, more individuals should participate so that a broader countrywide opinion can be obtained and be evaluated.