A business and marketing plan for the cleaning company Hardmakers Oy

Abstract

This study presents a business and marketing plan for the case company, Hardmakers Oy, which has recently changed management and requires a new strategy for the future. The methods explained and used in the study include Osterwalder’s business plan canvas, interviews conducted by the author, and theory from various sources which describe the methods of implementing change in companies.

The study results show the business plan explained in the canvas. The change that the company has to make to reach the desired state for future growth is described, and methods are outlined that can be used to make these changes function in a running company. Psychological marketing is briefly explained and the need to take this into account is established. Interviews that were made with different-sized companies show the challenges that a company might go through in the process of increasing turnover. As a conclusion it is recommended that the management be clearly established and that the company be divided into sections managed by different marketing approaches.