Developing a business plan for a travel agency : case company: Scandic info

Abstract

The objective of this thesis project was to create a feasible business plan for a sole trading company in Finland. The company, Scandic Info, is specialized in the facilitation of travel-related issues for Chinese travel groups and business delegations, as well as other travelrelated consulting services in the Nordic countries.

The main purposes of the study are to explain the process followed to establish the company in question and to determine whether this business plan is profitable. The authors hope to be able to attract potential investors to provide the start-up capital necessary to launch the business.

A qualitative research method was adopted in the research. The research methodology was implemented by collecting primary data and secondary data. As a main tool, individual indepth interviews were conducted to analyze the research problem.

In conclusion, the primary data collected from the qualitative research indicates that this business plan is interesting enough to attract potential investors; the secondary data collected from literature sources hints that the case company’s business plan is not only feasible and applicable, but also is potentially profitable if it is realized properly.