Corporate Social Responsibility Implementation by Vietnamese Enterprises : case: Vinamilk Corp. & Kinh Do Corp.

Abstract

While the application of corporate social responsibility (CSR) into business for sustainable development is becoming a popular trend in developed countries, this issue is considered relatively new to developing countries, particularly in Vietnam. In addition, CSR studies conducted in Vietnam remain very scarce. Most of the enterprises do not have adequate understandings of CSR’s aspects, but the meaning of philanthropy. Hence, the thesis aims at examining the current understandings and implementation of CSR by Vietnamese enterprise. The theoretical framework provides readers an overview of CSR issue, including definition, three CSR models, and followed by an analysis of CSR in developing countries. The empirical part covers two large-listed company case studies as Vinamilk Corp. and Kinh Do Corp.The case studies present several CSR practices in four recent years, from 2009-2012, and reveal the achieved results.Using the inductive reasoning, together with the Qualitative research method, the thesis focuses on content analysis based on companies’ reports, websites, personal observation, and half-structured interviews with staff from two companies. In conclusion, the collected data from case studies are compared and collated to research question answers. The study findings state that Vietnamese enterprises have a greater perception of sustainable development in implementing corporate social responsibility practices.