The challenges of invoicing and pricing in art and media field case JP Kaukonen

Abstract

The purpose of this thesis was to set new prices for a company’s products and services. The study was focused on a new company from art and media field. The company had several different working areas and for all of them new prices were set. Based on this thesis, the pricing should become easier, because the company can prove and show where the invoiced works have been done and what the invoiced prices consist of. Considering the future, increasing the prices and invoicing with right reasons should ease as well.

The study was a part of a development project. A new homepage was designed for the company, which became easier to read and more user-friendly than the previous pages. Different kinds of analyses and tools were used, such as Albert Humphrey’s SWOT-analysis, marketing mix and business plan from both normal and artistic point of view. A customer satisfaction interview was also drawn up, which was useful thinking about the development process, and competitor analysis that made pricing settings easier.