The Value Creation of Social Enterprise in Tourism Industry

Abstract

The purpose of this study was to find out the value creation of a social enterprise and what is the advantage of the social enterprise if the entrepreneur wants to invest in it. Another purpose is to study and analyse the benefits and competitive advantage between social enterprise and traditional business.

This information was gathered from literature, company profiles, annual reports, webpage and the Internet in understanding the few key features of this thesis which are entrepreneurship, social enterprise, value chain framework, the case study example, the Eden Project and the applications of the theory connected with the Eden Project which is an existing example of a social enterprise in the tourism industry.

The recommendations made as a result of this study have been implemented as the entrepreneurs now have the understanding of the reason for establishing the social enterprise and how it is contrasting the traditional businesses. It can be understand also with the values created to create social enterprise as a new business idea so therefore they are able to make the decision if they want to start up a social enterprise.