A feasibility study of an organic and local grocery store in Järvenpää

Abstract

The background to this thesis is the researchers’ personal objective on founding a grocery store for demanding customers and becoming an entrepreneur. The researcher’s observations about the food industry were used to identify the best approach to filling a gap in the organic food markets.

The name of the company is Kylmäkellari, an organic, non-food additive and local food store in Järvenpää. The aim of the study is to determine what plans should be made and what actions must be taken so that the grocery store Kylmäkellari can be founded. The thesis is divided into two sections which examine how to found a company and produce a business plan for Kylmäkellari.

The research method used was qualitative and the study was executed as a desk research. The theoretical background is presented in the first section and second part of the thesis.

The research question is how to set up an organic and local food store to Järvenpää. The second section presents the business plan for Kylmäkellari. The thesis can also be used as a model for other business plans especially in the organic line of business.

The result is a business plan that the researcher will use as guide to founding the company Kylmäkellari once the initial capital and financiers are found.